Let’s not dwell on the journalistic atrocities he’s been responsible for, Rupert Murdoch definitely knows about making money from the media. And if he says that:
Our competitors will be sorely tempted to take the easy beat, to reduce quality in the search for immediate dividends. […] Let me be very clear about our company: where others might step back from their commitment to their viewers, their users, readers and customers – we will renew ours.
then maybe just maybe constant margin-cutting (see today’s earlier post) isn’t such a bang-up solution to the traditional media’s problems. Or maybe it’s an ingenious bluff, and once all the other media companies have smothered themselves with production staff, News International will shake the lot off and romp home on Myspace-derived content. You never can tell with Murdoch.