I don’t know about you, but in all the coverage of the unappealing McBride/Draper Smeargate nonsense, at least one thing was reassuringly clear: the press is totally, completely opposed to harmful insinuations that damage the reputations of public figures. Well, obviously, there’ll be times when newspapers report unsubstantiated and embarrassing allegations about the shadow chancellor’s wife – or, as you might say if you were feeling uncharitable, repeats and publicises them, making them even more destructive. But what are newsrooms supposed to do apart from churn out this sort of thing?
And then there are some times when it’s just really, really important to come up with something bad to say about someone. In the interests of balance. Like, say, if that someone is Nick Davies, author of a study of the endemic distortions and corruptions in the British press, and you happen to be a journalist on one of the distorting and corrupt papers. Then it’s basically essential that you ring him up and tell him you’re going to publish some “grotesque sexual smear” about a wife he doesn’t even have. Otherwise, how are you going to defend the honour of your paper as a reliable organ of responsible newsgathering?
Then, there are the people who might not have actively attacked your newspaper, but have somehow slighted you. Such as Nicola Fisher, who employed Max Clifford to represent her after being twatted in the face by riot police, and went on to give interviews to the Northern And Shell newspapers. With Nicola sitting on the front covers of the Star and the Express, it would be frankly remiss for Sun and the Mail to fail to say something nasty about her.
It can be something really simple: just drawing attention to the Clifford connection and throwing some scare quotes on phrases like “victim”, “hit” and “anti-capitalist” goes a long way to suggest that Fisher might really just be a violent opportunist who’s drawn on the baton-bruise with eyeliner. Or you could go big like the Mail and put together a balls-out character assassination:
That extract appears in search results for “Nicola Fisher” on the Mail website, although if you click on the link it redirects to the index, suggesting that the story has now been withdrawn. Not that it matters: the story did its bit to spike the opposition’s exclusive, and it set the tone for the reporting on Fisher, which includes beautiful examples like this column in the Yorkshire Post from Bill Carmichael, setting up Fisher as a punchable harpy. “If anyone ever deserved a good slap, this woman certainly did”, says Carmichael, pleased that law and order is free to do the important work of, um, silencing people he disagrees with by hitting them.
Smearing, then: totally harmful to the body politic and a dangerous exploitation of journalism. Just imagine what the papers would be saying about Osborne, Davies and Fisher if one of them had been involved in anything as disgraceful as smearing.