The pink reconciliation

In a moment I’m going to say something that could be taken as critical of the Pink Stinks campaign, and that would be a shame because I both support Pink Stinks’ assault on the gender segregation of childhood and have huge admiration for how much they’ve achieved. So: Pink Stinks is brilliant, except for the name, which I hate.

The tag line for the campaign is “there’s more than one way to be a girl”. Perfect, if the name of the campaign didn’t make it clear that one of those ways completely sucks. Ending the remorseless pinkification of girlhood? Excellent. I am down with that like you wouldn’t believe. Telling girls who have already given their tiny souls over to pink that the things they like are horrible? That’s just mean. Like, make-a-child-weep mean.

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